Written for anyone who oversees customer care, customer feedback, customer insights or customer voice, this white paper also uncovers:
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- Four steps for marrying Voice of Customer (VOC) and CRM insights to attain customer intelligence that will enable managers and decision-makers to craft compelling strategies and build supporting business cases.
- Recommended approaches for addressing the key cultural and organizational challenges that prevent executives from integrating the customer feedback and transactional data needed to make the most fact-based decisions and craft actionable business strategies.
- Multiple benefits gained by obtaining customer intelligence “in the cloud,” including a centralized approach to gathering and acting on customer insights from numerous channels and functions.
- Best practice examples of enterprise companies that are successfully deploying these models, including lessons learned and quantifiable business outcomes.